OUR MISSION
To advance the asphalt pavement industry through LEADERSHIP, STEWARDSHIP, and MEMBER ENGAGEMENT, while working toward a sustainable transportation infrastructure that paves the way for thriving communities and commerce.
AUDREY COPELAND, PH.D., P.E. PRESIDENT & CEO
CHRISTIAN ZIMMERMANN CHAIR OF THE BOARD
STRATEGIC TRIFECTA
An effective brand guides and influences the member experience.
THE NEW NAPA LOGO
The NAPA brand comprises various essential elements that collectively define its identity. The NAPA logo acts as the face of the organization, while the broader visual brand serves as the body and the carefully chosen attire. The communication style, represented by the brand’s voice and thoughts, is encapsulated in its messaging.
NAPA’s brand identity is further manifested in its distinct “clothes,” featuring specific imagery such as scenic roads, diligent workers and equipment in action, and people utilizing roads in their daily routines. The brand distinguishes itself with a familiar yet refined color palette, setting it apart within the industry. Additionally, graphic elements subtly mirror roadway features and patterns, adding a unique and cohesive touch to the overall brand image.